FUCK NORMAL I WANT MAGIC

For his FUCK NORMAL I WANT MAGIC-series, Mateusz von Motz combines text and images on mirrors. His works have already become iconic.

This strategy refers, among other cultural backgrounds and phenomena, to the digital meme culture, which ties in with the popular genres and visual strategies of gaming, comics, and advertising. The artist mixes direct address communication strategies with the mirror as a pictorial space, creating a multidimensional experience for the viewer. In this space, reality and virtuality blur together, and the subject is thrown back onto intimate, psychological levels of self-observation. Moments of introspection and transformation are presented in a multidimensional manner.

The artist incorporates Freudian (self) questioning and mythological narratives, such as that of Narcissus, to provide an ironic and empathetic commentary on an increasingly narcissistic society. This society is mirrored here in its collective numbing of the representations within social media. In this sense, von Motz ultimately confronts visitors with the choice of remaining in the dream world controlled by machines or being freed from the simulation. It is a social paradigm explored through everyday experiences and critical analysis.