CHAN(N)ELING MY INNER COCO
Estimated delivery time: 4 - 6 weeksPickup: 4 weeks
- Unframed- Sold Out- 250,00 €
- Framed- Sold Out- 360,00 €
24-HOUR EDITION DROP I VRENI FROST
31 JANUARY - 1 FEBRUARY
6 PM CET - 6 PM CET
If you could only use one word to describe Vreni Frost, it would probably be: COLORFUL. The presenter, author and speaker not only knows how to breathe life into words, she also brings paper and canvas to life. She made her debut as an artist in 2021 at the renowned HVW8 Art + Design Gallery (Berlin/Los Angeles) with her "Faces" series. This was followed in 2022 by, among other things, her first solo exhibition at Berlin Art Week, a charity auction at Christie's on the occasion of the Millerntor Gallery in Hamburg and a collaboration with the chocolate manufacturer Sawade. Art and painting have accompanied Vreni since early childhood, especially body parts such as eyes, mouths and hands constantly appear in her works, even animals regularly find their place on the canvas.
ABOUT THE WORK
CHAN(N)ELING MY INNER COCO is one of the first works from the Catsule Collection series. The Catsule Collection shows the undivided love for cats in combination with the love-hate relationship with fashion and the constant struggle with or against consumption, to which the artist is exposed daily. Viewed differently, the images of the series are all also to be understood as self-portraits.
The artist individualizes each edition herself by adding pieces of jewelry in acrylic paint to the cat – making each edition unique.
ABOUT THE FRAME
The frame is black spruce wood with acrylic glass that has 84% UV protection. Framed dimensions are 83 x 63 cm; 27.8 x 19.9 in.
ABOUT THE 24-HOUR EDITION DROP
The 24-HOUR EDITION DROP is a concept which allows artists to sell an unlimited amount of physical editions within the limited time frame of 24 hours on EXPANDED.ART. Each 24-HOUR EDITION DROP edition will be available for 24 hours only, then never again.
ABOUT THE EDITION NUMBER
The editions are numbered randomly, i.e. the edition number is not chronologically assigned to the time of order receipt. All 24-HOUR EDITION DROP prints are made to order. Each artwork will be produced and personalized specifically for each client, the artwork therefore is not eligible for return.
Multi-talented Vreni Frost is not only one of Germany’s first bloggers, a podcaster, and a speaker, but also an aspiring artist. With her painterly roots in early childhood, Frost has been exploring her visual language since then. Frost has not studied art but understands the permanent confrontation with materials and colors as her learning process, which has led her to show her work at various solo and group exhibitions within Germany, such as at Berlin Art Week or an auction for Christie’s at Millnertor Gallery in Hamburg, where her work SUPERBE was auctioned. With an unapologetic approach and her colorful visual language, Vreni Frost aims to ease the traditional art market.
REINTERPRETING THE ART WORLD
INTERVIEW WITH VRENI FROST
EXPANDED.ART: Vreni Frost, you are multifaceted and work as an author, moderator, speaker, and artist, among other things. How do you manage to combine those three CVs?
Vreni Frost: That is a question I keep asking myself sometimes. I am fortunate to have a great deal of independence and the ability to plan my time however I want because I am self-employed. There are periods when I’m in the studio all day long, recording podcasts in front of the microphone, but then there are days that I can fully devote to creating art.
EXPANDED.ART: How did you get into art in the first place, and what made you want to be an artist?
VF: I never wanted to be an artist, but I wanted to paint. And I always did, during COVID lockdowns, very excessively. I painted canvas after canvas. Friends and family encouraged me to show my paintings publicly. And then I just dared. The feedback was overwhelming. My paintings have triggered exactly what I wanted: a good mood and positive feelings.
EXPANDED.ART: Your art is very colorful and features comic-like figures. How did you create your visual language?
VF: I love eyes, hands, and mouths! And not just looking at these physiques but also painting them in my own visual language
When painting, I follow one simple rule: whatever happens on the canvas, I just let happen without any limitations. I don’t follow any routine and let mistakes happen. What I don’t like is that it's painted over. By the way, this was also true of CHAN(N)ELING MY INNER COCO.
Magritte and Matisse inspire me, but also numerous colleagues that are still alive, like Michael Swaney, Heidi Ukkonen, Dora Foldes, or Superblast.
EXPANDED.ART: What were the reactions you got when you released your first artwork?
VF: I remember that very well, because my first solo exhibition was not long ago. I was really interested in how the viewers would react to the pieces and whether I would make any sales. I told my parents that it would be wonderful if I could sell two or three of my pieces. In the end, practically everything was gone, and I was completely shocked! I love the pictures myself very much and am very happy and honored that others do the same.
EXPANDED.ART: A recurring motif in your paintings is the cat. What does it stand for?
VF: I myself have three little tigers at home: Willi, Flip, and Suri. My love for cats dates back to my childhood, as evidenced by my crudely painted cats. My parents have kept many of my paintings and archived them in a thick folder. This is a real treasure for me, and I reinterpret many of my early paintings today.
EXPANDED.ART: You are at the forefront of online culture and were one of the first bloggers in Germany. What role does social media play for you and your art?
VF: I'm just coming back from a three-week social media hiatus and slowly finding my way back into the online world. We consume so much bullsh*t online and try to fill empty holes inside us with our social media consumption because dealing with these issues is usually pretty painful. I have drastically reduced my screen time and try to be on social media for no more than an hour a day. I see social media as my portfolio, where I can show my work and speak about my topics. Social media has enabled me to do many of the great collaborations that I get to do, for which I’ve worked hard. I'm grateful for these opportunities, which might not have happened without the reach and influence I gained through Instagram and Co.
EXPANDED.ART: In your work as an author and podcaster, femininity, sexism, and the female body play a big role. Do you visualize these topics in your art as well?
VF: Feminism is not yet a motif in my art but is ever-present in all my other work as a presenter and author. This topic will certainly find its place in my art as well; it will come about naturally, just like all the other works. I'm already curious about what form that will take.
EXPANDED.ART: Through social media, a new feminist movement has evolved. How do you see digital feminism's place in traditional feminist discourse?
VF: Digital feminism is very empowering. Growing up, I had very few female role models. Fortunately, this is changing, also thanks to the Internet, and feminists are fighting for women’s rights everywhere. Nevertheless, it’s still a constant, tiring struggle, and a lot of education still needs to be done.
EXPANDED.ART: And where do you see your role within the feminist discourse?
VF: I always try to draw attention to injustices, whether online or at the supermarket checkout. I also debated whether I should work with EXPANDED.ART because Johann König is currently being criticized for sexism. Generally, I would like to see more courage in the art scene to take a stand on such issues and speak openly about them.
EXPANDED.ART: You appear very confident in how you present yourself. How do you overcome self-doubts, especially when creating art?
VF: I can go on a stage and speak in front of 5,000 people with no problem. But showing my paintings was intense. I was nauseous from excitement; I hadn't realized it was that bad. For years I have been presenting myself as a person on the Internet and have been building my personal brand online, but it was different with art. Perhaps because the old and established art scene is still very harsh in its criticism. Social media helps here, too: anyone can become an artist or even a critic. For me, the elitist art scene has had its day. I find nasal murmurs, strange etiquette, and blasphemies about artists and gallery owners alienating. I also did not know that it is frowned upon to introduce oneself as an artist to galleries. You have to be discovered. I introduced myself anyway; I never got an answer. Maybe at the next one. Or I stay without a gallery, which works great so far.
EXPANDED.ART: To any artist just starting out, what advice would you give?
VF: Be open, show yourself and your paintings. Create a strong network and a thick skin to hide behind during difficult times. Be a nice person (in life anyway), support other artists, and have a clear position.